Skechers Criticized for Marketing Shape-ups to Young Girls

Toning shoe manufacturers are currently under fire because of safety concerns.  For example, claims and lawsuits have been filed around the country alleging the Skechers Shape-ups are dangerous and are not the product claimed.  Shape-Ups are marketed to consumers as being able to promote weight loss, tone muscles and improve posture, but a hefty number of consumers are claiming they were actually injured (some very badly) by these shoes.

In spite of the firestorm of criticism, Skechers began marketing their Shape-Ups to girls as young as 7 years old.   A Skechers television advertising campaign targets pre-teen girls (not boys) in an apparent effort to convince these children they need to get in shape by wearing the Skechers shoes.  But some experts have come forward to crticize this marketing strategy as going way too far.  Earlier this week, the Today Show ran a segment on the controversy.

See the NBC Today coverage HERE.

As mentioned in an earlier post, the marketing strategy of Skechers and the safety of their Shape-up shoes are the subject of a lawsuit filed last month in Orange County by the Law Offices of Paul W. Ralph.  That case, apparently the first of its kind in Orange County, is essentially one for products liability and unfair business practices.  That case arises from a fall that occurred when a consumer was wearing Skechers Shape-ups while descending a flight of stairs.  The fall resulted in a very serious ankle fracture for which surgical repair was required.

Compensation for the victims of dangerously defective products, including toning shoes, should be an important concern for all Californians.  When a product is touted as promoting good health, when it is in fact dangerous, the manufacturer and seller should be held accountable for the injuries and damages they cause.  An Orange County injury lawyer with experience at handling such cases can make a fair assessment of these claims.  Mr. Ralph has 20 years of experience handling personal injury and product liability cases, including just this type.  He can be reached at 714-919-4415 for a FREE CONSULTATION.
Have you or a family member been injured by toning shoes?

• This posting should not be construed as legal advice or an opinion on the merit of any particular matter.  A consultation is the best way to obtain an assessment of your potential case.